In 2016, NEWS5 broke away from the usual reporting style by launching the highly entertaining “B.A.Y.A.W. for President” election advocacy campaign starring comedian Jun Sabayton.
A series of vignettes in which fictional events were presented to create a parody of sorts highlighting the Philippines’ political landscape at the time, B.A.Y.A.W. or “Bagong Alyansang Ayaw sa Walanghiya” platform was presented with irreverent humor and slapstick comedy designed to mock the traditional Filipino politician or “trapo” as it is referred to in Filipino pop culture.
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